12 Best Korea Beauty Store That You Can Find In Seoul, Korea!

Korean beauty, as known as K-Beauty, has become the latest and most popular trend in the world of skin care, hair care and face care. In recent years, K-pop (Korean music bands) and K-dramas (Korean television series) are becoming famous all around the world. 

The same thing happens to Korean Beauty industry, as the most handsome and beautiful actor and actress filled the whole earth with their performance in K-pop and K-drama, the Korean beauty industry has been increasing a lot since then.

These days there are many online options you can find for Korean beauty products. However, the beauty shopping experience gets a notch higher when you actually experience it straight from the source, especially in flagship stores! You can find some of the best places to shop for K-beauty products in Seoul, the downtown and base camp for Korean beauty industry.

In this Article, we will share to you the best Korea beauty store that you can find as you travel Seoul, capital of South korea country and base camp for fashion and beauty industry. Make sure you read until the end to get the most of this article.

Korean Beauty standards

Since an early age, it is instilled in Koreans to take care of their skin, especially because Korea have a really high beauty standards. Sad but true story, a lot of students will eventually did their first surgery after they graduated high school or celebrated their sweet 17th.

Korean teacher and people really love to talk about beauty and appearance, this cause a lot of stress and headache for those who doesn’t have good looks and appearance. Thank God for their great beauty doctors that can magically change the fate of many ‘not so good looking’ girl into someone looks like actress and celebrities.

However, some of them are getting addicted to it and end up doing more and more surgery that ended up with some weird doll faces. You might already spot this kind of person in subway or bus as you travel gangnam or another seoul areas.

Back to the topic, Korean flawless glass skin has attracted admirers worldwide, and just make korean beauty industry get famous internationally. Now both men and women indulge in self-care through skin care.

When you travel Seoul, if you are a die-heart skin care lover, then you should always explore Myeongdong, the official base camp for beauty products in south korea. Laden with exquisite stores for fashion, beauty, and korean street food, the streets of Myeongdong will surely give you something to purchase.

Etude House

etude-house-color-factory korea beauty store

Image : Femalemag

Etude house is a really famous brands for beauty shop in south korea, I guessed many of you can tell that as it’s famous brand worldwide, probably in your country too. They sells make up as well also with hair and body care products.

The reasons of this brand becoming so famous and worth to visit is because here you can customize your own lipstick. All you need to do is make a reservation beforehand. The process takes almost an hour, and they sell out real quick, so remain on the safe side. You can visit any of the two outlets, either the Garosugil one or Myeongdong. 

Other than that, they can really give you a good advice to buy their products. Because they will first analyze the colors best suited for you based on yourr skin. Afterwards, you will also get added recommendations for the foundation and eyeshadow shades that would look best on you and makeup looks you should try. 

You can then pick out the lipstick shades that go well with your skin tone and customize them as per your best choice. More than that, you can also choose the packaging, and all of them are really cute and worth to purchase. This is the most unique gift you can bring for yourself and for your friend and loved ones.

Useful Informations:
Contact: +82 1544 5418
Address: 100-809 37-7, Myeongdong 8-gil, Jung-gu, Seoul
Opening Hours: 08.00-23.00

How to get here
Myeongdong station (subway line 4) exit 6

The Face Shop

the face shop korea beauty store

Image : Car dGo

The Face shop is a beauty shop that are inspired by nature and really go green or environmentally safe. They also offers you great product with fair prices that you can afford in seoul.

The Face Shop is one of the most popular Korean beauty brands and also a subsidiary of LG Corporation. In 2007, The Face Shop opened its first stores the USA (in the San Francisco Bay area). With many stores around Seoul, the best place to pick up some of their best products is located in Seoul’s city center near Jongak station.

Useful Informations:
Contact:+82 80 050 3300
Address: 100-021 290 Myeongdong-gil, Jung-gu, Seoul

How to get here
Line 4 Myeong-dong 5 min. walk from exit 5, 6.

Olive Young Lifestyle Experience Center

olive young korea beauty store

Image : The Korea Times

When you want to explore the trending skin care products among Locals, you must visit Olive Young. This is Korea’s answer to Sephora. You will find everything that won’t burden your pocket as they have most drugstore brands and even some exclusive products here. If you want to get the must-have Korean beauty products in Korea, this is your go-to place.

The Olive Young Lifestyle Experience Center in Myeongdong is actually South korea largest beauty store. You can find any kind of beauty and lifestyle items here, perfume, beauty care, body care, imported products and else, so this place is really one of the top beauty shop in seoul where you can almost experience anything related to beauty here.

Olive Young is the perfect store for those who don’t want to run from store to store but prefer to pick up high-quality brands in one place. The beauty store features Korean and international brands. From brands like Cosrx to Neogen, you have a lot to pick from.

The most exciting part is, you will find Olive Young stores all over Seoul. Therefore, it won’t take a lot to locate one and give yourself an excellent tour around their pretty little stores. The largest one is in Myeongdong, with two levels of the ultimate skincare lovers’ paradise.

Useful Informations:
Contact:+82 2 736 5290
Address: 04538  53 Myeongdong-gil, Jung-gu, Seoul  
Opening Hours: 10.00-22.30

How to get here
Myeong-dong Station (subway line 4) exits 5, 6, roughly 500m away


Image : @thatxxrin

Stylenanda located in Myeongdong, this one become top beauty shop in seoul for its really beautiful interior design and complete experience of not just cosmetics products, but also clothing, apparel, spa, guest room, pool cafe and terrace.

This beauty brand is a perfect example of how fashion bloggers can turn their passion into a business. Korean fashion blogger StyleNanda became so popular that she created her own beauty brand “3 Concept Eyes”, or 3CE. 

Today, it is one of South Korea’s up-and-coming brands and quickly catching on in the international beauty market. 3CE has several locations in Seoul with one of it’s most spectacular located in Myeongdong. It’s called Stylenanda Pink Hotel and also features a rooftop cafe.

Useful Informations:
Contact:+82 2 752 4546
Address: 04536  37-8, Myeongdong 8-gil, Jung-gu, Seoul
Opening Hours: 11.00-22.00

How to get here
Subway Line 4, Myeongdong station exit 6

Ddp Innisfree Self Store

Image : @Gazket

DDP Innisfree Self Store is the first self service beauty shop in South Korea, especially in Seoul. However you don’t need to be worried that you don’t understand how the process going on, since there is a staff ready to assist you.

Innisfree is one brand that offers you to buy Korean beauty products online. The brands have one of the best-selling Korean beauty products. However, if you want to visit the Innisfree Flagship store, it is located in Myeongdong.

Innisfree flagship store also has the famous green cafe where you can drop after you shop. This store also gives you many unique services, like taking a skin analysis test or customizing an eyeshadow palette for yourself. 

Useful Informations:
Contact: +82 2 2153 0778
Address: 04566 B2, 281, Eulji-ro, Jung-gu, Seoul
Opening Hours: 10.00-23.00

How to get here
Subway Lines 2/4/5, Dongdaemun History & Culture Park, Exit 1


aritaum korea beauty store

Aritaum is Amorepacific’s (the cosmetics giant is home to widely known and popular brands like Hera, Sulwhasoo, Laneige and Innisfree) one-stop shop that features all of its brands. The stores are peppered around Seoul for easy access to any of your favourite K-beauty brands at your convenience.

The Aritaum stores are staples of Seoul, offering all the AmorePacific-owned skin-care and cosmetic brands (there are over 30) under one roof. But the new My Beauty Atelier concept store in Myeongdong, which opened at the end of 2017, is not your mother’s Aritaum. 

At this edgy, interactive space, you’re encouraged to play, swatch, and Instagram to your heart’s content. The store aims to inspire content and creativity at every turn: iPads stream video tips on the latest products, a wall with constantly changing backgrounds helps you stage your perfect selfie, and product displays are grouped by such themes as “New Crushes” and “What’s Hot.”

Useful Informations:
Contact: +82-2-318-2784
Address: 100-810  34-1 Myeong-dong 8-gil (Myeong-dong 2-ga), Jung-gu, Seoul  

How to get here
Line 4 Myeong-dong Exit 6.

Jung Saem Mool Plops

jung saem mool plops korea beauty store

Image : Konest

K-makeup artist Jung Saem Mool, who has been working with numerous Hallyu stars has opened up a flagship store in the Garosu-gil area. Jung’s skills and expertise as a seasoned makeup artist, consultant and entrepreneur with twenty eight years of industry experience are well-reflected in the store. 

Comprised of three floors with varying themes, Jung Saem Mool Plops offers brand showcases, beauty classes as well as a charming cosmetics-themed garden. Makeup products that are loved by Jun Ji-hyun, Kim Tae-hee, Song Hye-kyo, Lee Min-jung and Han Ga-in can be found at the store.

Useful Informations:
Contact: +82-2-6713-5345
Address: 06028  40 Apgujeong-ro 12-gil  
Opening Hours: 11.00-22.00

How to get here
Sinsa Station (Line 3), Exit 8. 10-minute walk.

Moon Shot

moonshot korea beauty store

Image : YG Entertainment

Moonshot is a brand launched by YG Entertainment and as you might guess, it become top beauty shop in seoul since the brand is launched by YG Entertainment and also it has a very proffesional and have high quality in deliver their promised.

Moonshot Flagship Store is like a paradise for every K-Pop fan. The brand features products co-designed by Korean idols, G-Dragon and 2NE1. Its lovely flagship store in Seoul’s Garosugil district has quickly become a major tourist attraction for international K-Pop fans wanting to pick up their idol’s favorite essentials.

Useful Informations:
Contact: +82 2 70 4100 4607
Address: 09049 111-1 Samcheong-ro, Jongno-gu, Seoul
Opening Hours: 11.00-20.00

How to get here
Anguk Station (subway line 3) exit 2, roughly 20 min. walk along Bukchon-ro Road

Sulwhasoo Spa Flagship

sulwhasoo spa flagship korea beauty store

Your mind and your complexion will find Zen at this serene store and spa that’s a work of art in its own right. Rooted in Korean herbal medicine, Sulwhasoo’s luxe, holistic skin-care line has made it one of the region’s most respected brands.

At the flagship store — where an art installation-style grid of brass structures reflects the brand’s philosophy of balance and harmony — you’ll find exclusives not sold anywhere else, including the premium Lantern skin-care products and a plum-blossom fragrance collection. When you tire from shopping, hit the spa to indulge in a heavenly facial, a red ginseng foot bath, and the signature Sulwhajeong treatment (a scented dry cloth massage).

Useful Informations:
Contact: +82-2-541-9270
Address: 18 Dosan-daero 45-gil, Sinsa-dong, Gangnam-gu, Seoul, South Korea

How to get here
Gangnam-gu Office Station (subway line 7, Bundang Line) exit 4, roughly 5 min. away on foot

Culture and Nature

Culture And Nature is a beauty salon which has been responsible for catering to many different celebrities, such as Son Tae Young, Kong Seung Yeon, Han Sun Wha, Gong Yoo, Kim Nam Kil and many others. 

A once widely-popular short hairstyle, which has been the trademark hairstyle for the actress, Ko Jun Hyee, was invented and created at Culture And Nature. The salon provides a total beauty service, including hair care, makeup, wedding styling, and nail care. Like the name, which harmonizes culture and nature, the salon is designed with an open space and is decorated with environmentally friendly interiors.

Useful Informations:
Contact: +82 2 3444 1999
Address: 06062 404 Dosan-daero, Gangnam-gu, Seoul
Opening Hours: 10.00-18.30

How to get here
Gangnam-gu Office Station (subway line 7, Bundang Line) exit 4, roughly 5 min. away on foot

A. By Bom

a by bom korea beauty store

Image : visitseoul

A By BOM is beauty salon in seoul that also serve to style many celebrities like Sandara Park, Han Ye Seul, Boa and others. It has a really big space and it has botanical garden that usually used for shooting drama.

A. By Bom is a luxury salon, frequented by celebrities, located in the wealthy area of Cheongdam, southern Seoul. It’s on the second and third floor of a huge building, and the space itself is gorgeous. Other than hair service, they also offer nail and makeup services.

Useful Informations:
Contact: +82-2-516-8765
Address: 06016 30 Seolleung-ro 152-gil, Gangnam-gu, Seoul
Opening Hours: 10.00-19.00

How to get here
Apgujeong Rodeo Station (Bundang Line) exit 4, roughly 10 min. away on foot

Beauty Boulevard

beauty boulevard korea beauty store

The most representative Cheongdam-dong esthetic salon, Beauty Boulevard located at the K-Star Road provides total care system for resting the skin. The store uses premium products produced from Switzerland and Fiji Island of the southern Pacific Ocean, 100% organic products and aromas.

You can select from the various services of 1:1 customized skin care of professional therapists, body shape management, care for women after childbirth and care for men. Through the private care received in personal rooms of the store colorfully decorated in Greek style, you can see the immediate effect.

Useful Informations:
Contact: +82 2 518 8066
Address: 06072 38 Hakdong-ro 97-gil, Gangnam-gu, Seoul
Opening Hours: 11.00-24.00

How to get here
Line 7 Cheongdam Exit 12

Which one of this Beauty Store did you ever visit or even use now? Let us know in the comment section below.

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